From a small plastic products factory in 1996 to a paper packaging enterprise with an annual output exceeding 50 million yuan and products exported to many countries in Europe and America, this company has undergone a profound brand evolution over nearly three decades. After officially changing its name to "Yiwu Magic Tree Gift Bag Co., Ltd." in 2019, this enterprise is now focusing on the paper handbag field with a more professional and internationalized approach, and is committed to becoming a trusted packaging partner for global customers.
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- Historical Evolution: From Plastic to Paper - A Visionary Transformation
Yiwu Magic Tree Gift Bag Co., Ltd. The story began in 1996. At that time, it was established under the name "Fushida Plastic Factory" and mainly engaged in plastic product production. With rising global environmental awareness and growing market demand for sustainable packaging, the company made a strategic decision in 2019 — officially changing its name to Yiwu Magic Tree Gift Bag Co., Ltd. and fully focusing on the paper packaging sector.
This transformation was not achieved overnight but was a result of capability accumulation based on nearly three decades of manufacturing experience. From plastic to paper, what changed was the material, but the in-depth understanding of production processes, quality standards, and customer needs remained unchanged.
- Core Products: A full range of handbags covering white card, coated paper, and kraft paper
Currently, the core product line includes:
White cardboard bag: High tensile strength, pure color, suitable for high-end clothing, cosmetics, gift boxes, and other scenarios.
Coated paper bag: Smooth surface, exquisite printing effect, suitable for brand promotion and retail packaging.
Kraft paper bag: Natural and simple in appearance, environmentally friendly, and durable. They are widely used in fields such as baking, bookstores, and souvenirs.
All products can be customized according to customer requirements, and a one-stop service from design to mass production is provided.
- Global Layout: Serving multiple markets worldwide, earning international trust
With stable quality and flexible customization capabilities, the products of Magic Tree have been exported to:
North America: United States, Canada, Mexico
Europe: United Kingdom
Asia: Japan
and the domestic market in China
Over the years, the company has continuously provided batch-customized handbag services for domestic and international catering brands, retail chains, and enterprise clients. It has also established a good reputation in the field of cross-border packaging supply.
- Core Strengths: Professional Team and Complete Production Chain Facilities
Magic Tree has a professional layout design team that can assist customers in quickly completing pattern, logo, and structural designs, significantly shortening the new product prototyping cycle. At the same time, the company is equipped with a full set of production and post-processing facilities, including:
Laminating machine
Creasing machine
Bag-making machine
Printing machine
and a skilled manual finishing workshop
Among them, the manual finishing team deserves special mention. For orders requiring complex folding, string threading, pasting, or meticulous inspection, skilled manual work delivers fine quality that cannot be replicated by machines. It also gives Magic Tree a unique edge in handling high-quality, small-batch, and fast-turnaround orders.
- Business Performance: Annual Output Exceeds 50 Million Yuan
As of now, the annual total output of Magic Tree Paper Products Co., Ltd. has steadily reached over 50 million yuan. This figure not only proves market recognition of the company but also reflects its continuous improvement in production capacity, delivery efficiency, and management capabilities.
- Future Vision: Collaboratively Building the Future of the Handbag Industry
"We are not merely making bags; we are creating the first impression for every delivery," the company's director stated in an interview.
Looking to the future, Yiwu Magic Tree Gift Bag Co., Ltd. will continue to focus on the following areas:
Product upgrade: Develop more environmentally friendly materials and degradable processes
Equipment iteration: Introduce automated bag-making and intelligent detection systems
Service Enhancement: Expand from packaging production to comprehensive brand packaging solutions
Global Expansion: Further expand the customer network in Europe, America, and RCEP countries.

